AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.
No technical knowledge is required to use AB Tasty thanks to the graphic editor, which lets marketing teams directly modify their site's pages and create different versions to test.
A reporting interface allows performance indicators to be defined and presents the differences in the results from the different page versions in a clear manner. Newly equipped with the results of their tests, teams can then use the tool's integral segmentation mode to personalise their site for different visitor segments.AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.
AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.
No technical knowledge is required to use AB Tasty thanks to the graphic editor, which lets marketing teams directly modify their site's pages and create different versions to test.
A reporting interface allows performance indicators to be defined and presents the differences in the results from the different page versions in a clear manner. Newly equipped with the results of their tests, teams can then use the tool's integral segmentation mode to personalise their site for different visitor segments.AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.
Specifications
Business Size
Small
Customization
Yes
Deployments
Cloud
Language Support
English,German,Spanish,French,Polish
Platforms
Product Details
Features
A/B and Multivariate Testing
Content personalization
Advanced targeting
Customized marketing messages
DMP integration
Instant App updates
Cross-device optimization
Supports Websites, CMS and Apps
Rapid test setup
Smart reporting Data visualization
Audience segmentation
Predictive marketing
App personalization
Automated test optimization
Unlimited number of variations per test
Winning versions
Reporting includes statistical reliability indicator
Benifits
Client-side testing​
Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle.​
Personalized user experiences​
Segment audiences to send the right message, to the person, at the right time—it's hyper-precision at hyper-speed.
Nudge engagement campaigns​
Choose from a variety of industry-specific, customizable templates to nudge visitors into action.​
Server-side experimentation​
Go beyond client-side and add depth to your experimentation and personalization campaigns on all digital channels.​
Progressive rollout​
Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience.​
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