Native Mac products are designed to run on the Apple operating system, and provide a consistent user experience across Apple devices. This means the user interface (UI)—how people experience, interact with and understand the product’s content—remains largely unchanged across Mac devices, so as to deliver a uniform look and feel.
There are some industries, such as software and technology, which tend to lean more heavily on Apple products and find a greater return on investment with native Mac solutions. However, many PM software vendors are now designing cloud-based, OS-agnostic solutions so as to reach a greater audience; as a result, there are relatively few Mac-only PM tools available in the market.
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