What is online reputation management software?
Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews.