Zaius Software

About Zaius Software

Zaius is a cloud-based email marketing solution for small and midsize businesses. The solution is mainly used by e-commerce and retail brands for real-time behavior triggered messaging. Zaius allows users to automate campaigns like the welcome campaign, flash-sale campaign, cart abandonment and browse abandonment. They can also add personalized content like images of browsed products, products added to cart and new product recommendations to campaigns. Customers can be segmented by lifecycle stages and their interactions across channels and devices are available in a single platform. Zaius allows users to test their marketing campaigns with the choice of winning criteria, test duration and other content variations. Flexible attribution capabilities are available for Business to Customer (B2C) marketers. Linear, first-touch, last-touch, first and last touch, as well as time-decay attribution models, can be compared as required.