Kenshoo is one of the industry leaders in digital marketing and connecting marketers to customers. Its solutions include social media marketing, search marketing and online advertising. The solution helps advertisers and agencies to effectively control and automate their online marketing.
The Kenshoo Infinity Suite is a comprehensive suite that helps businesses discover best customers through expressed intent and interaction, engage through relevant messaging and convert by delivering transactions that meet customer’s needs as well as business requirements.
It also helps organizations to retain customers and grow by demonstrating additional value, resulting in loyalty and advocacy. It simplifies cross-channel campaigns and ensures that organizations get the best return in their marketing investments through streamlined presses, cross-channel insights and granular targeting and setup options.
Kenshoo is one of the industry leaders in digital marketing and connecting marketers to customers. Its solutions include social media marketing, search marketing and online advertising. The solution helps advertisers and agencies to effectively control and automate their online marketing.
The Kenshoo Infinity Suite is a comprehensive suite that helps businesses discover best customers through expressed intent and interaction, engage through relevant messaging and convert by delivering transactions that meet customer’s needs as well as business requirements.
It also helps organizations to retain customers and grow by demonstrating additional value, resulting in loyalty and advocacy. It simplifies cross-channel campaigns and ensures that organizations get the best return in their marketing investments through streamlined presses, cross-channel insights and granular targeting and setup options.
Specifications
Business Size
Mid-Market
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Visual/customizable dashboards
Targeting/Retargeting
Portfolio optimizer
Intelligent Campaign Automation
Portable Intent Data
Defined Cohorts
Scenario Planning
Advanced reporting and Forecasting
SEO Integration
Premium keyword tool
Flexible Bidding and Cross-channel Insights
Persona Libraries
Path-to-Conversion Insights
Simplified Budgeting
Benefits
Audience management and cross-channel feature
Kenshoo helps businesses discover their high-value customers/prospects that are most likely to convert by incorporating intent into audience targeting/retargeting. Cross-channel data can be activated for effective bidding and new audience based on profiles and traits of existing top customers. Audience management and cross-channel features allow executing scalable and automated audience targeting and advertisement on Facebook. Persona libraries save time and enhance performance by allowing easily saving, updating and reusing libraries of most influential and profitable target audiences.
Track progress
Businesses can track progress after setting specific goals and monitor it using custom metrics and reporting tools, while recommendations from reports help take appropriate action across campaigns. Customizable and visual dashboards show most important metrics at a glance. Kenshoo Anywhere app (iOS) helps monitor performance on the go so that users can stay updated from anywhere, anytime. The solution provides reliable forecasts and models to enhance conversions by leveraging marketing intelligence and data insights. Businesses get an idea of potential returns before actually making any changes to the campaigns, while the algorithms update regularly using machine-learning for better analysis and optimization.
Forecast budgets more accurately
The solution helps businesses to forecast budgets more accurately and gives them the ability to plan ahead for different scenarios. This enables organizations to make quick and more informed decisions and increase ROI. It maximizes efficiency and helps create and scale complex and large ad campaigns.
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