Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database.
The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales.
The solution supports integration with various data sources such as Facebook ads, Google Analytics, Bing ads, MailChimp and Shopify. In addition, data warehouses such as Google BigQuery and MySQL as well as visualization platforms such as Looker and Tableau can be integrated too.
The solution is available on a monthly subscription basis and support is provided via phone and chat.
Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database.
The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales.
The solution supports integration with various data sources such as Facebook ads, Google Analytics, Bing ads, MailChimp and Shopify. In addition, data warehouses such as Google BigQuery and MySQL as well as visualization platforms such as Looker and Tableau can be integrated too.
The solution is available on a monthly subscription basis and support is provided via phone and chat.
Specifications
Business Size
Startup
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
ROI tracking
Website analytics
Customer journey mapping
Multi-touch attribution
Cross-channel attribution
Attribution modeling
ETL - Extract / Transfer / Load
Ad channels report
Attribution models
Cross-channel alerts
Client portal
Customizable branding
Data mapping
Data visualization
Automated marketing data pipeline
Data transformation
API
Custom dashboard
Cross-channel metric comparisons
Reporting & statistics
Automatic performance metric calculation
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