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IBM Watson Marketing

Name: IBM Watson Marketing
Rating: 4.5 (2 reviews)

By IBM

1116 Interested

Highlights : About IBM Watson Marketing

Multi-channel marketing

Performance management

Lead management

Campaign design

Industry benchmarking

Analytics/ROI tracking

About IBM Watson Marketing

IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices. The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools.

Specifications

Business Size

Enterprise

Deployments

Premise

Language Support

English,German,Spanish

Platforms

Product Details

Features

Multi-channel communication

Multi-channel marketing

Performance management

Performance reporting

Planning & budgeting

Campaign design

A/B/n testing

Lead management

Lead scoring

Dynamic content

Message templates

CRM integration

Industry benchmarking

Campaign automation

Customer journey personalization

Customer journey building

Marketing automation

Behavioral data

AI-powered Watson Assistant

Analytics/ROI tracking

Sales intelligence

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