Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates. You can easily access instant feedback from users, view how users are using your site, and execute the right changes based on deep insights. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.
Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates. You can easily access instant feedback from users, view how users are using your site, and execute the right changes based on deep insights. These features uncover your users’ online behavior and make you listen to your users’ voice effectively.
Hotjar’s Heatmaps shows how your visitors interact with your site visually. You can see what they click, tap and scroll to help you determine what they want based on the indicators of their motivation and desire in visiting your site. Moreover, you can monitor what your visitors are seeing as you can record their activity and behavior on your site.
Analyze crucial user insights
Hotjar goes beyond showing you which areas in your site show heavy traffic and interaction. It also helps you see and test which page and step is a customer dropping off. This is crucial to improve and maximize your conversion funnels to its fullest potential. Hotjar also identifies problematic fields on your online form. Recognizing the fields where users take too long to fill, are left blank and even abandon your form enables you to fix them to boost your completion rates.
Listen to the user’s voice
Hotjar helps you listen to what your users have to say by providing a platform where they can voice out their thoughts. Polls enable you to collect feedback directly from your site visitors using questions that target specific visitors on your desktop and mobile site. It offers a wide array of question types, including NPS (Net Promoter Score), that you can present visually.
Enlist test users
User research and testing are crucial to building the right strategies for your site. Hotjar lets you recruit participants from your own audiences right on your website. For instance, you can add a widget that you can customize based on your own criteria asking for help to improve your site.
Scalable pricing plans
Hotjar’s plans are catered for your needs. It has plans for individuals with personal sites and projects, businesses, and agencies and consultants. This ensures you are only paying for the features you are actually using. All plans support unlimited users, even for its basic and forever free plan. With easy installation and localization support for more than 40 languages, you can maximize the software’s value with ease.
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