Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.
The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.
Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.
Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.
The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.
Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.
Specifications
24/7 Support
Yes
Business Size
Mid-Market
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Criteo performance optimization platform (CPOP)
Criteo EngineTM
Real-time campaign performance tracking
Prediction algorithms
Bidding algorithms
Recommendation algorithms
Display ads
Next generation mobile banners
Cost-per-click pricing
Highly personalized email marketing
Personalized ad targeting
Ads across desktop, mobile, social, and e-mail
Customizable graphic display
Personalized retargeting
Benefits
Criteo Email delivers highly personalized messages in real-time, showing individual website visitors the products most relevant to their browsing history.
With personalized targeting and product recommendation strategies, Criteo technology engages consumers at different buying stages.
Criteo targets both active, repeat users of your site as well as those who have never visited before, ensuring that a wider audience and potential new markets are reached.
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