CallTrackingMetrics

About CallTrackingMetrics

CallTrackingMetrics is a call tracking and marketing attribution solution for contact centers and agencies. The cloud-based platform offers features to help businesses capture the customer journey, manage calls, track conversions, and deep dive into important metrics with real-time analytics. It combines call tracking and contact center functionality to provide an all-in-one customer experience management solution, and helps businesses across a range of industries to provide a more personalized customer experience. Features of CallTrackingMetrics include call tracking, call automation, analytics, communications management, phone number tracking, custom forms, chat, text messaging, and more. With the call tracking tools, businesses can track all inbound communications from across multiple channels and identify which marketing campaign the lead came from. Conversions can be tracked from calls, texts, chat conversations, and online forms. CallTrackingMetrics’ call automation functionality facilitates automatic routing of calls using artificial intelligence (AI). Calls and other leads can be routed to specific agents based on data such as client history, demographic, online activity, and more, and high value customers can be automatically identified based on words of intent, purchase history, and more.