Act-On

About Act-On

Act-On is a cloud-based marketing automation tool that offers businesses a suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics. With Act-On's email marketing functionality, customers can be segmented into lists by a variety of categories, helping users to focus on a particular target market within that email group. The solution offers website tracking, which gives businesses visibility into the types of customers that are visiting their site, as well as their activities. Users can also determine which companies visit a website before they fill out any forms. Act-On streamlines the process of webinars and event planning which helps businesses in managing customer interactions. Act-On provides marketing strategies, streamlined online processes, and centralized sales and lead information, making it a marketing automation solution ideal for small marketing teams in businesses across various industry verticals. Act-On provides services on a monthly subscription basis that includes support via phone, email.