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Ecommerce Product Page Optimization: SEO and Conversion

Published: 8/20/2019 12:00:00 AM

If you're engaged in eCommerce, you must have an ecommerce SEO strategy. Ranking high in search engine listings is vital to every business, but especially if you do the majority of your selling online. SEO for ecommerce sites is critically important, especially when creating product listings.
Keywords are, of course, central to higher search rankings. It's important to research the keywords you plan to use, as they will affect SEO criteria across your website. It's best to use specialized keywords that in the niche of product you're marketing, as competition is fierce across broad keyword categories.
You'll want to use "long tail" keywords that are specific to your product. A long tail keyword is a highly specific phrase that someone might use with a search engine. For instance, "best ecommerce SEO services in 2019" would be an example of a long tail keyword, where "SEO services" would be a short tail keyword.
Long tail keywords may be the subject of fewer exact searches, but they won't face nearly as much competition as short tail keywords, and will give you a better chance of a higher result ranking.
It's a tricky technique to master. When choosing keywords, you'll want to focus on the likely competition, the search volume your keywords might have, and the relevancy to what you're trying to sell. Once you've settled on long tail keywords, you'll need to use them in your URL as well.
The best URLs for keyword integration are short, clear, and easily understandable. For instance, something like "https://mySEOkeyword.com/MyProductName.aspx" is clear—it contains the name of your company (in this case, the fictitious My SEO Keyword) but also the name of your product: "My Product Name" is much easier to understand than a typical, code-generated URL, which would look more like "https:mySEOkeyword.com/ecommerce/store/productlistings/index.jsp?productid=4922949" which is hard to understand and not at all descriptive.
This is really just scratching the surface—there's much more to know about SEO strategy, and it can take a lot of time and effort to become proficient in best practices. As an added complexity, search engines weight keywords differently over time, and it can be a full-time job just to keep up with the latest variations.
Luckily, expert help is available. Warebuy offers ecommerce SEO packages to fit every need, and can help you choose just the right solution. Their knowledgeable staff will be able to answer any question you have and help implement a strategy that will maximize your chances of ranking high in search engine results. Contact us today with any questions you might have—we'd love to hear from you!
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